A logo is the face of your brand. That means it should be well-designed. When you’re paying someone to create a logo for your company, you want to know it meets good logo design standards, right? Here’s a list of what makes a sound logo design.
A logo should be simple enough that it can be shrunk down to fit on marketing materials you might want to use such as a business card or even a flash drive and still recognizable. Having a simple logo also makes your brand easier to recognize at a glance which is great for branding, especially if potential clients might only get a few seconds to see it (such as when they’re driving past a billboard).
Your clients should be able to tell what you do by your logo. If you’re a pet sitting business, you probably shouldn’t have a floral design for your logo. The colors you choose should also go with your industry. A lawyer likely wouldn’t choose fire-engine red for their logo design, they’d probably want to stick with something that gives a more serious, professional tone.
Your logo should be able to remain the same throughout time. We could also call this “traditional”. The logo should be able to stand the test of time for as long as the business is around. You might need refreshing after some time, but you don’t want to have to change your logo ever 5 years because you based it off a fad that came and went.
You want your logo to be unique to you and your company. This is why I highly recommend investing in a reputable designer who will work with you to create a logo specifically for your business. Even on sites like Freelancer and Fiverr, you might come across people who are using templated designs without your knowledge.
Ask yourself, how does your logo measure up to these four factors?
Here at LE Designs, the logo design (or re-design) process is a collaborative and personalized journey. Throughout the entire process, I work closely with my clients to narrow in on what they’re vision is and how to accomplish it. I listen to your ideas and feedback and work with you every step of the way to create a design you’ll love promptly.
Now, take a look at your current branding situation, and if you’re unhappy (or need one altogether), email me!