Month: March 2022

Behind the Scenes | Marketing Materials Case Study for Kapur

Staying Consistent & Utilizing Brand Guidelines As a brand designer myself, I know the importance of sticking to design guidelines. It aids in brand recognition and ultimately helps build a more professional company. I always stick to the brand color palettes and fonts but love playing with style and finding new ways of making eye-catching …

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Kapur Social Media Strategy Pinterest Blog Pin

Curating a Scroll-Stopping Social Media Feed for Civil Engineering Firm

Goals & Approach When looking at an existing social media account, we first have to figure out the company’s goals. Is it exposure? More sales or clients? Higher engagement? From there, we can dive deep into what’s working and what isn’t. Built-in analytics are a great tool to utilize when it comes to looking at …

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