lindseywurm

mermaid echo blog post

Content Creation for a Midwest Mermaid

When Wisconsin’s only professional PADI certified mermaid asks to help with video and content creation, how can you say no? I worked with Mermaid Echo to curate video content to reach her audience, helping to educate and entertain about freshwater conservation. https://www.youtube.com/watch?v=WtkJGRE3o-0https://www.youtube.com/watch?v=xIdPXiouHmU I worked with Lindsey on video production for my small business. She was …

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Behind the Scenes | Marketing Materials Case Study for Kapur

Staying Consistent & Utilizing Brand Guidelines As a brand designer myself, I know the importance of sticking to design guidelines. It aids in brand recognition and ultimately helps build a more professional company. I always stick to the brand color palettes and fonts but love playing with style and finding new ways of making eye-catching …

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Kapur Social Media Strategy Pinterest Blog Pin

Curating a Scroll-Stopping Social Media Feed for Civil Engineering Firm

Goals & Approach When looking at an existing social media account, we first have to figure out the company’s goals. Is it exposure? More sales or clients? Higher engagement? From there, we can dive deep into what’s working and what isn’t. Built-in analytics are a great tool to utilize when it comes to looking at …

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What's New In the Shop - The Multiverse Is Strange Sweatshirt

Making Doctor Strange Inspired Merch Right after the Trailer Drops

1: Inspiration Of course, the first step to creating any new design is gathering inspiration. As I was watching the trailer for Doctor Strange In the Multiverse of Madness multiple times (and the in-depth trailer breakdown), the word “strange” felt very, very appropriate. 2: Design I always love creating designs that have the ability to …

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Taylor Swift’s Red (Taylor’s Version) Album Release and How I’m Handling it as a Professional Graphic Designer

“Handling it” may be an oversimplification, because, let’s be real, is anyone handling it? I think we’re all still taking everything in. As a professional graphic designer, and a Taylor Swift fan, I’ve generally been coping by expressing myself in my medium. The great thing about art is that it can serve almost any purpose. …

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