![](https://lindseyelizabeth.biz/wp-content/uploads/2021/03/KL-Insights-Group-main-logo-1024x1024.png)
KL Insights Group is marketing and insights intelligence firm who was in need of a logo suite and website design for their fast-growing startup.
They wanted to incorporate a sense of wisdom, stability, and knowledge into their branding.
![](https://lindseyelizabeth.biz/wp-content/uploads/2021/03/KL-Insights-Group-mobile-website-1024x1024.png)
![](https://lindseyelizabeth.biz/wp-content/uploads/2021/03/KL-Insights-Group-secondary-logo-1024x1024.png)
Both the main logo and alternate logo includes the “wisdom knot” intertwined in the design to incorporate a sense of knowledge as well as connectivity.
![](https://lindseyelizabeth.biz/wp-content/uploads/2021/03/KL-Insights-Group-color-palette-1024x1024.png)
![](https://lindseyelizabeth.biz/wp-content/uploads/2021/03/KL-Insights-Group-website-mockup-1024x1024.png)
We utilized varying shades of blue in their initial branding as well as throughout their website including calls to action, gradients, and custom iconography.
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