For those of you who may not be aware, alternative text or “alt text” is typically used for people who use screen readers who may be visually impaired. It’s also used in place of your photo if it doesn’t load for some reason. In terms of Instagram, it can be used for both of those purposes. It can also be used to help boost your SEO for keywords that you associate your business with and will help bump you up higher in searches with these key words.
You can add in whatever text you want; there really isn’t a limit besides your imagination. Although, if you’re thinking it’ll be used by those who are visually impaired, you might want to keep it pretty descriptive of what your post and image are trying to get across so that they have a clear idea.
If you’re using it for SEO purposes (which I mainly do myself), then the sky’s the limit. I generally like to add keywords about my location and what I do, which you’ll see in the tutorial below.
Although there aren’t technically any limits (except maybe word count), there are some best practices you should keep in mind before you go alt-text-crazy on your Instagram feed.
• Describe your image and your purpose. You’ll want to include things that are in the photo, and what it’s about.
• Since you don’t want to spam people that actually need the alt text to enjoy their social media experience, it’s recommended that you keep your alt text at 125 characters or less.
• No need to lead into your description, just get to the meat of it. Forget “photo of” or “image of.”
• Use keywords naturally just like you would on your website or if you were talking to someone about what your photo, content, or business is about.
• Don’t cram in every keyword you can; try to keep it natural and cohesive. Nobody likes being spammed, especially the social media algorithms.
If you’re unsure of how to add in alt text, there are two ways. Today, I’m going to go over the step-by-step of how to add it in after your post has been published (so that way, you can go in and add alt text to all of your previous published posts). Without further ado, here is the step-by-step guide on how to add alt text into your instagram posts post-publishing.
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