If you’re looking to make your brand stand out, you might come across pricing as high as $10,000+ for a logo and “simple” brand package. Why would you bother spending that hard-earned money on something as “easy” as a logo? It really boils down to four main reasons why a logo creates value for your small business. A good brand improves recognition, supports your other advertising endeavors, builds financial value, and will generate new customers. Let’s dive a little deeper into each one of those points.
One of the main things you’ll hear over and over again about branding is about logos. A logo is the “face of your business” and it’s kind of cliché but it’s so true. Having a professionally designed logo should be simple, unique, and memorable. If it hits those three key points, people will recognize your company without having to tell them who you are every single time.
Supports Other Marketing Efforts
Having a strong logo with a sturdy brand guide will give you—literally—an instruction book on how you should be utilizing your logo, typography, and brand colors. This will give you a solid foundation to build the rest of your marketing materials around. Keeping your social media feed and print advertising in the same color scheme or around the same look will make your business look very put-together. Having that consistency will also create even better brand recognition and create more trust in customers. Having consistency across your marketing efforts means your customers know what to expect from you.
Building Financial Value
You might be wondering how spending $10,000 could possibly bring you any money, but that’s the whole point of branding. Having that devotion and investing to building your brand means your company has a future. It shows clients, customers, and other companies that you’re planning on sticking around and that you’re good at what you do.
Generate New Customers
Creating a strong brand can help companies get more referrals from happy customers. In fact, word of mouth is one of the biggest forms of advertising across the planet. What many great companies and businesses have in common is the fact that they’ve distinguished themselves in their niche. This means they’ve taken the time and the investment in order built up a strong brand—starting with a strong logo.
Does your business need a strong brand? Good news! My brand packages don’t start at $10,000. Fill out the form below to chat about the future of your business!