What’s the difference between paying $5 for a logo on Fiverr and $1,000 for a professional designer? When you pay for a logo design, you’re paying for so much more than just a simple icon. You’re paying for the value it adds to your business. You’re paying for the face of your brand and the process that comes along with developing it.
To get into why they can really rack up the bills, let’s talk about what a logo is first. A logo will be the face of your brand (but you knew that already). They’re designed in a vector format so that it can be blown up to fit on the side of a building or shrunk down to fit on the top of a bottle cap (without any distortion). A logo is unique to your business (which is hugely important and something you definitely will not get with a $50 logo). Logos should properly identify (not necessarily explain, although many do) your business (or you, if it’s for a personal brand).
Many designers’ rates are based on two main factors.
One: Operating costs
This category will include things like overhead costs. Design software, bookkeeping, paying taxes, office space (whether that’s renting out an office from a building or using a home office), and paying employees (if applicable), can all get pretty expensive. All of those fun expenses can be factored into the price you’re being charged for your logo.
If you’re paying a lower rate (even $100 is considered a lower rate for a full logo design), your designer might be designing as a side gig or part-time. These designers will create variations of one logo and then refine from there based on feedback.
Paying closer to $1,000 means your designer is working on their own full-time. You’re paying for them to run their business and keep maybe only a few projects running at a time, which means a much more in-depth process and personalized approach which involves market research, many logo options, refining the options with the most potential, presentation, revisions, multiple color concepts, and brand guidelines.’
So what can you get for $50?
For $50, you could get a design from someone who isn’t quite sure what they’re doing. They’re not trained in design and probably haven’t taken or are currently in graphic design classes and are trying to build a portfolio. They can make a decent design but it will likely need some refinement, and you might end up with something you hate in two years because they threw it together in a half hour and were in it for the quick $50.
What can you get for $5?
Going to sites like Fiverr and Freelancer do have their benefits. But If you’re paying a total of $5 for a logo, I think you could hope for a graphic stolen from the internet, thrown into a JPEG and maybe a PNG if they were feeling generous.
You can also host a design contest on sites like these where graphic designers will submit their logo designs based on your brief and you only have to pay the winner.
If you don’t have a good idea of what a good logo even looks like, you can take a look at my past blog post here about what factors make a “perfect” logo design.
If you want an insider’s view on how creative work is priced and you’ve got about a half hour to watch, I highly recommend checking out this video by TheFutur.
If you need a high-quality logo for your small business, click below to